Mu myaka yashize, hamwe niterambere ryihuse ryikoranabuhanga rya digitale, icapiro rya digitale rikoreshwa buhoro buhoro mubice byinshi kandi byinshi byo gucapa.Bitewe nubushake bwabaguzi kubintu bito hamwe nibipfunyika byihariye, ibigo byinshi kandi byinshi byo gucapa bitangira guhitamo icapiro rya digitale kugirango ryuzuze mato mato kandi yihariye. 

Mu gusubiza iki cyerekezo, Ubushakashatsi bwa Napco bwasohoye impapuro muri《 Gupakira ibikoresho bya Digital: Igihe kirageze!》Muri ibiingingo, ibyiza byo gucapa no gupakira muburyo bwa marketing, gucapa no gupakira muburyo bukoreshwa mubibazo n'amahirwe, byatangije ubushakashatsi nisesengura.

 None, ni ubuhe buryo bwo gucapa no gupakira ibintu?Ngwino umenye！ 

 1.Icapiro rinini hamwe no gupakira hamwe ninyungu zo kwamamaza

Ikibazo cya mbere Ubushakashatsi bwa Napco bwabajije ni “Nigute gucapa no gupakira bifitanye isano ninyungu zo kwamamaza?”Ku rugero runaka, urutonde rwamakuru rukurikira rugaragaza imyifatire myiza yibirango kubijyanye no gucapa no gupakira.

 79% by'ibicuruzwa byemeranya ko gupakira ari igikoresho gikomeye cyo kwamamaza ku masosiyete yabo, kandi gupakira bifatwa nk'igice cy'ingenzi mu ngamba zo kwamamaza.

40%y'ibirango byashyizwe ku rutonde "gushushanya ibipapuro bishishikariza abaguzi kugura" nkibyingenzi byabo byambere.
60%y'ibirango yavuze ko gupakira byabigenewe cyangwa byihariye byagize ingaruka nziza kubicuruzwa.

80%y'ibirango bikunda ibigo byandika bitanga uburyo bwo gucapa ibikoresho. 

Birashobora kugaragara ko ba nyir'ibicuruzwa bitondera cyane uruhare rwibishushanyo mbonera byapakiwe mugutezimbere ibicuruzwa, mugihe icapiro rya digitale ryahindutse bonus ryamenyekanye nabakiriya benshi ba nyuma hamwe nibyiza byigihe gito cyo guhinduka, byoroshye kandi byoroshye, kandi hejuru gukora neza.

2, icapiro rya digitale gupakira ibibazo n'amahirwe 

Iyo ubajijwe ku mbogamizi nini mu gushyira mu bikorwa mu buryo bufatika bwo gucapa no gupakira ibikoresho, amasosiyete menshi yo gucapa no gupakira yerekana ko hamwe n’iterambere rikomeje ry’ikoranabuhanga ryo gucapa hakoreshejwe ikoranabuhanga no gushimangira amahugurwa y’abakozi bireba, imbogamizi za tekinike (ingano yimiterere, substrate, gamut y'amabara na icapiro ryiza, nibindi) ntibikiri ikibazo nyamukuru bahura nacyo.

Twabibutsa ko, nubwo hakiri ibibazo bya tekiniki bigomba gukemurwa muriki gice: urugero,

52% by'imishinga yo gucapa no gupakira bahitamo "guhuza ibara hagati y'ibikoresho byo gucapa hakoreshejwe ibikoresho bya gakondo bya offset";

30% by'ibigo bihitamo “substrate limitation”;

11% by'ababajijwe bahisemo “guhuza ibara ryambukiranya ibara”;

3% by'ibigo bavuze ko "gukemura icapiro rya digitale cyangwa ubuziranenge bwo kwerekana bidahagije," Ariko benshi mubabajijwe bavuze ko uburyo bwo gucunga amabara, amahugurwa y'abakoresha, no guhanga udushya bishobora gukemura neza izo ngorane.Kubwibyo, imbogamizi tekinike ntikiri ikintu nyamukuru kibangamira iterambere ryicapiro rya digitale

Byongeye kandi, uburyo bwa "boycott" ntabwo bwashyizwe kurutonde nkimwe mu mbogamizi zikomeye zibangamira icapiro rya digitale, byerekana ko kwemererwa gupakira ibyuma bigenda byiyongera.

Twabibutsa ko 32% by'ababajijwe bemeza ko impamvu ya mbere yo kudashora imari mu icapiro rya digitale ari uko idakwiriye ku masosiyete yo gucapa no gupakira ubwayo cyangwa ibicuruzwa bitunganya ibicuruzwa bivangwa.

16% y'ababajijwe bavuze ko impamvu yo kudashora imari mu icapiro rya digitale ari uko bashimishijwe no gutanga ibikoresho byabo byo gucapa no gupakira.　

Rero, icapiro rya digitale ipakira ibicuruzwa isoko nibibazo bibana.Ku ruhande rumwe, ibirango ntabwo biha agaciro gusa isura nuburyo bufatika bwo gupakira, ahubwo binarushaho kubifata nko kwagura ingamba zo kwamamaza, bityo bikarushaho guteza imbere iterambere ryisoko ryapakiwe kandi ryihariye, kandi rikazana ingingo nshya zo gukura kubisabwa. ya digitale ya digitale murwego rwo gupakira.　

Ni muri urwo rwego, abatanga ibikoresho byo gucapa ibikoresho bya digitale bagomba kunoza byimazeyo mubijyanye nubunini bwimiterere, substrate, gamut yamabara nubwiza bwo gucapa, kwihutisha guhanga udushya no guteza imbere ibikoresho byandika, kandi bikagabanya ibihano bya tekiniki.Mugihe kimwe, dutanga cyane kubakiriya ibisubizo byuzuye hamwe na serivisi zongerewe agaciro, dufasha abakiriya guhindura ibicuruzwa portfolio, kandi dufatanye guteza imbere isoko ryo gucapa no gupakira.